When to violate a trend
2 Min
Brand Through Digital
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How to get an LLM to recommend your brand
2 Min -
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Platform decay is brand decay
6 Min -
![A collage of mobile screens from the Vanderbilt University website.]()
Find Your Brand By Building Backwards
8 Min -
![A vibrant illustration depicts a green, sustainable community. Solar panels, wind turbines, tree planting, biking, and community art projects are showcased.]()
How to turn tough topics into a meaningful brand story
5 Min -
![A webpage with the MIT logo in the top left corner and "Menu" on the top right. Below, there is a search bar with the prompt "What are you looking for?"]()
How a Design System Can Transform a Higher Ed Brand
4 Min -
![A collage of magazine covers titled "Earth Alliance." Each cover has a different theme and image.]()
The AI Art Director
6 Min -
Sharing a New Brand with Your Higher Ed Community
3 Min -
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Surface, System, and Behavior: A Framework for Branding in a Digital-First World
7 Min -
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Your Brand is a Story
6 Min -
![Two people sitting on chairs in front of a white screen in a small room bathed in red light.]()
Welcome to the Postdigital
5 Min
