Blog
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Three types of creative failure and how to fix them
2 Min -
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Why little apps are the future
3 Min -
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What it means when you see an em dash
4 Min -
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How to get an LLM to recommend your brand
2 Min -
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Platform decay is brand decay
6 Min -
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Launch Lessons with Carla Pellicano: How Airbnb Scaled Trust
8 Min -
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The Profound Loneliness of Teaching a Computer to Have Taste :)
4 Min -
![A screenshot showing the Baselayer app interface with the slogan 'Less data wrangling. More product building.']()
Introducing Baselayer: Accelerating time to value
1 Min -
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Alt text for all
8 Min -
![A collage showing three images of the pet medication app Koala. One image features a phone displaying a "Pet medication made easy" screen with a person holding a dog. Another image shows the checkout screen for pet medication. The third image shows a medication box and pills.]()
What’s a community product, and why does it matter?
7 Min -
![A collage of sticky notes with various text discussing principles of community design, user interaction, and product considerations. Topics include psychology vs. sociology, safety, individual needs versus group needs, and the importance of rituals and social norms.]()
![A flowchart with two branches titled: "Products where community is core to the product" leading to "Community is core to value proposition (Instagram, Reddit, etc.)" and "Community supports the core value proposition (NYT Cooking, Marathon)". Both branches then lead to "Therefore, activating and engaging community has a specific set of design & engineering expertise."]()
Upstatement Roundtable: Why we’re wary of the ‘community-centered design’ label
11 Min -
![A collage of 12 Vogue magazine covers featuring various models and celebrities.]()
What we learned from building community products for iconic media brands
6 Min -
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Sine o’ the Times
8 Min -
![A collage of mobile screens from the Vanderbilt University website.]()
Find Your Brand By Building Backwards
8 Min -
![A vibrant illustration depicts a green, sustainable community. Solar panels, wind turbines, tree planting, biking, and community art projects are showcased.]()
How to turn tough topics into a meaningful brand story
5 Min -
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Launch Lessons with Carly Buxton: Finding the community in a two-sided marketplace
10 Min -
!["Discovery AI" is written in stylized text, floating against a blurred sky background. The text has a metallic, futuristic appearance.]()
How we’re imagining the future of websites
9 Min -
![A rectangular puff pastry tart with two sunny-side-up eggs, green peas, and vegetables, including leafy greens and possibly leeks, cut in half. The edges of the pastry are golden brown and crisp.]()
Launch Lessons with Amanda Rottier: Faith in the New York Times Cooking community
15 Min -
![A chat interface shows a user asking, "Who are you?" The chatbot replies, "I'm an MIT Admissions chatbot designed to provide information and answer questions about MIT admissions."]()
Can You Trust an AI Chatbot with College Admissions?
12 Min -
![A webpage with the MIT logo in the top left corner and "Menu" on the top right. Below, there is a search bar with the prompt "What are you looking for?"]()
How a Design System Can Transform a Higher Ed Brand
4 Min -
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Organizational Change Management is the Key to the Creative Process
6 Min -
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Community Products Need More Than an MVP
4 Min -
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Launch Lessons with Emily Harburg: Building community and breaking down silos
12 Min -
![A page on the Arnold Arboretum website features the "Chinese Plum Yew." The left side contains descriptive text about the plant while the right displays an image of the plant with three spots where more information can be revealed.]()
Content Editors Are Users Too: Why We User Test Our CMS Builds
6 Min
