Everytown

The effort to end gun violence gets a fresh set of digital tools

The largest gun violence prevention organization in America faced a familiar problem. As they grew, so did a series of disconnected properties that proved more and more difficult to manage. So we developed a strategy to unify the brand, build a common design system, and create a content management system accessible to anyone on the team. After partnerships designing products for Gun Law Navigator and Moms Demand Action, we were thrilled to continue our work with Everytown to end gun violence and save lives.

What We Did

  • Research & Strategy
  • Brand Evolution
  • Design System
  • Front-end Dev
  • WordPress Multisite Dev
  • Algolia & ActBlue Integrations

What We Made

A collage of images and graphics of Everytown, including a U.S. map with states in white, blue, and light blue, a pie chart, message bubbles, and people at a rally.
Unifying Everytown’s Heart, Head, and Hands

Everytown makes change from the highest corners of government to the streets of America. They elect good candidates, who will pass good laws. They create cultural campaigns to change public behavior. They conduct research to support evidence-based policies. They litigate in courtrooms across the country. They knock on doors and make phone calls and write letters. And they march. We helped Everytown organize all of this work under a single system, with three legs.

A vertical banner with the Everytown logo featuring three blue color swtaches and text reads, "We develop evidence-based solutions to America's gun crisis." The banner ends with "Independent, Methodically Rigorous Research."
A vertical banner with the Everytown logo and three color swatches, two shades of blue and one red. Below, text reads, "We will end gun violence." A red circle on the right says "Join the fight." On the bottom, smaller text reads, "And we have a plan."
A vertical banner with the Moms Demand Action logo with three color swatches (2 shades of red and one blue) and text that reads, "We are a grassroots movement fighting for public safety measures." Text at the bottom reads, "We have a chapter in every state."
One Everytown

Everytown is made up of many departments and groups, but needs to feel like one cohesive effort. We were careful to design our navigation for users, not departments (while staying within the legal bounds of Everytown’s c3 and c4 entities).

The header on the Everytown website with an explore button expanding as it is being hovered.
A Platform for Growth

We built a suite of sites for Everytown using WordPress multisite. They can spin up new campaigns or programs within the network and immediately have access to the system’s blocks, templates, and Algolia-powered search. Site search reaches across sites, so it’s easy to find a specific stat or research paper or story, regardless of which site published it.

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Websites and Mobile Sites Charitable Organizations / Non-Profits

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The new system democratized publishing, allowing anyone on the team to write, edit, and post research reports. This saves precious time for the small team of digital editors, who can focus on more strategic tasks like launching site-wide fundraising campaigns and drives to call Congress. We’re happy to report that, driven by the new platform, Everytown has increased the effectiveness of both.

The care, thought, strategy, empathy, dedication, and expertise that Upstatement brought to the table was immeasurable.

Vivian Eri Shibata Director of Digital Products at Everytown
A collage of various pages from the Everytown website focusing on gun violence prevention and background checks in the U.S.

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