Our work encompassed the core brand, content strategy, advertising opportunities, editor experience, and, most important, the user experience. The new Inquirer redefines the relationship with “readers” — a word we actually banned during our engagement. Readers implies a one-way relationship and the new Inquirer invites its community to participate, ask questions, and interact with personalities at the paper.
The entire experience resembles social media more than traditional media. The new Inquirer is an indispensable interface to the region where reporters to go deep into the community to produce more urgent, entertaining, and personal conversations than ever before.