The 19th*
The 19th is a brand-new nonprofit, nonpartisan newsroom reporting on gender, politics, and policy. We worked together to build a digital home for their important new publication.
As a new publication with big ambitions, our work needs to balance making a big splash while providing a solid foundation for the future. The persistent sidebar houses their logo, tagline, key membership and newsletter CTAs. No matter what page you arrive on or how far you scroll, this important context is always present.
Custom editorial tools make it easy for editors to include dynamic content anywhere in articles, and give others publication tools to republish through Creative Commons. We strategized ways to integrate custom calls to action and membership tools to ensure that revenue and audience were included in every piece of the experience.
We pinch ourselves at least once a week over the incredible foundation Upstatement built for us. It’s beautiful, functional and flexible for big and small news moments. Just what our startup needs.
Emily SwelginDirector of Product, The 19th
Upstatement has been designing and building digital platforms for important editorial voices for over a decade. Some clients include:
