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The 19th*

The 19th is a brand-new nonprofit, nonpartisan newsroom reporting on gender, politics, and policy. We worked together to build a digital home for their important new publication.

What We Did

  • Strategy
  • Web design
  • WordPress development
  • Dev Ops

What We Made

Website, Newsletter


The Cut
The 19th Executive Team
The 19th Executive Team, Elizabeth Warren on stage, Sean Saifa Wall (Intersex Justice Project founder)

As a new publication with big ambitions, our work needs to balance making a big splash while providing a solid foundation for the future. The persistent sidebar houses their logo, tagline, key membership and newsletter CTAs. No matter what page you arrive on or how far you scroll, this important context is always present.

Custom editorial tools make it easy for editors to include dynamic content anywhere in articles, and give others publication tools to republish through Creative Commons. We strategized ways to integrate custom calls to action and membership tools to ensure that revenue and audience were included in every piece of the experience.

We pinch ourselves at least once a week over the incredible foundation Upstatement built for us. It’s beautiful, functional and flexible for big and small news moments. Just what our startup needs.
Emily Swelgin headshot Emily Swelgin
Director of Product, The 19th
Article: Biden campaign adds Karine Jean-Pierre as senior adviser Figure module: Baby Bust: 3.75 Million. The birthrate in the United States fell to a 35-year low dropping 3.75 million babies born in 2019 Article: How this Philly pastor is steering her flock and family through coronavirus Article: The outsize importance of Biden’s vice presidential pick GOP Illustration: Woman riding an elephant pointing forward Site navigation menu Article: Sen. Kamala Harris on coronavirus disparities and the veep question Pull quote: We don’t recognize women’s roles and so we never ask, ‘Do women benefit?’
Article with pull quote: We don’t recognize women’s roles and so we never ask, ‘Do women benefit?’ Article: America’s first female recession Article: Philadelphia’s police chief on keeping her city and her family safe

Upstatement has been designing and building digital platforms for important editorial voices for over a decade. Some clients include:

  • The Markup
  • The Center for Public Integrity
  • ESPN
  • PBS NewsHour

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