Branding
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How to turn tough topics into a meaningful brand story
For the climate space in particular, we have a real responsibility as storytellers to be as honest and transparent as possible. But through our work with climate start-ups and other clients who are tackling complex problems, we’ve found that that responsibility doesn’t conflict with our goals around brand-building.
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Find Your Brand By Building Backwards
We use an approach to branding that we call “brand through digital,” and it pays off in three ways.
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The AI Art Director
Working with generative AI to hit new creative highs.
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Sharing a New Brand with Your Higher Ed Community
The world of higher ed has especially passionate stakeholders, and a strategically-managed redesign process and rollout is critical to earning buy-in from students, faculty, alumni, and fans. We asked our collaborators at various universities what they learned during their redesign rollouts; here’s their advice for how to get your new brand off to the right start.
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Surface, System, and Behavior: A Framework for Branding in a Digital-First World
This post is adapted from a presentation exploring the broader historical context of Upstatement’s brand through digital approach. It was originally shared at RISD in the spring of 2022. We create many different types of work at Upstatement,…
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Your Brand is a Story
When we think about a brand, we might imagine things like logos, colors, symbols, maybe even ideas like “a cartoon mouse,” or “fast and cool electric vehicles” or “smooth white plastic computers.” But these are merely brand artifacts; either the clothes that the brand wears or…
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How to create trust with careful branding and content choices
Public distrust in technology is growing at the same pace as our reliance on it. We at Upstatement think there is a way to use and design technology for the greater good while maintaining user trust.