Branding

Surface, System, and Behavior: A Framework for Branding in a Digital-First World

This post is adapted from a presentation exploring the broader historical context of Upstatement’s brand through digital approach. It was originally shared at RISD in the spring of 2022. We create many different types of work at Upstatement,…

Your Brand is a Story

When we think about a brand, we might imagine things like logos, colors, symbols, maybe even ideas like “a cartoon mouse,” or “fast and cool electric vehicles” or “smooth white plastic computers.” But these are merely brand artifacts; either the clothes that the brand wears or…

How to create trust with careful branding and content choices

Public distrust in technology is growing at the same pace as our reliance on it. We at Upstatement think there is a way to use and design technology for the greater good while maintaining user trust.