Matter is driven by an unwavering respect for the planet and its beauty, phenomena, and mysteries. The brand needed to convey that depth, alongside their process of rigorous collaboration; with their partners, Matter seeks to make discoveries and generate insights that are paradigm-shifting for people and planet. It's complex work, but the impact is clear.
Built on the concept of framing Earth, the logo is a structural brand foundation. It references Matter's technical capabilities while assigning value to the richness of the world within that frame. And Matter offers a disciplined technical application of the highest order, but as they'll tell you, it's also kind of magical-feeling. The vibrant X-ray iconography throughout the brand assets lives at that intersection of excitement and precision.
As a whole, it's a holistic brand system that flexes to provides a clear throughline expressing Matter's offering—who they serve, those users' needs, and the ultimate impact of Matter's technology.
See more at matter.com.
