Mozilla has fought for—and helped win—the decentralization of key internet technologies. Mozilla uniquely spans product development, community investment, and policy expertise. They’ve earned the right to the Open Source AI story. But when we began to work together, they had yet to establish themselves in the AI landscape or tap into the developer community that was eager to learn, collaborate, and build.
There’s a vast audience of Open Source builders who are highly engaged with AI. Constantly upskilling their AI knowledge, they’re passionate about AI but also deeply concerned about its future. As ‘the little guy’ up against corporate Goliaths, working across multiple projects, they were struggling to find the right opportunities and the right community to help them become the force for AI good they aspire to be.
While everyone from big corporate players to scrappy Discord communities was putting out information on AI, there was still a huge need for high-quality content that balances optimistic and critical views, at a manageable cadence, driven by user-generated content.
We envisioned a home that would unite and empower the community; a resource that would be an engine for change and ultimately shift the trajectory of AI. While serving the greater good, it would also shore up credibility and generate opportunities for Mozilla to partner with innovators on the cutting edge of AI.
Mozilla Builders is an easy-to-use, practical daily tool providing thought-provoking perspectives, news, and technical information, all rooted in real-world applications. It empowers developers to create transformative open-source AI projects through collaborations, programming, and community. The visual brand reflects the experimental, grassroots nature of the Builders world. In that spirit, much of the brand is AI-generated and can be endlessly iterated upon by new contributors.
To their community, Mozilla continues to be a signal of hope—proving through action that a different future is still worth fighting for.
