





Reimagining Nike's global digital brand.
Nike is the strongest brand in the world, and together we’re building a foundation for their next phase and reimagining their global digital brand, starting with e-commerce. By connecting Nike’s visual and verbal identity to innovations across campaigns, and formalizing a new framework for actionable and effective brand standards across world markets, Nike will become one branded house—not a house of brands.
What We Did
Product strategy
Brand strategy
E-commerce strategy
Campaign design
What We Made
Brand guidelines
Campaign