What’s a community product, and why does it matter?
7 Min
Community Products
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![A collage showing three images of the pet medication app Koala. One image features a phone displaying a "Pet medication made easy" screen with a person holding a dog. Another image shows the checkout screen for pet medication. The third image shows a medication box and pills.]()
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![A collage of sticky notes with various text discussing principles of community design, user interaction, and product considerations. Topics include psychology vs. sociology, safety, individual needs versus group needs, and the importance of rituals and social norms.]()
![A flowchart with two branches titled: "Products where community is core to the product" leading to "Community is core to value proposition (Instagram, Reddit, etc.)" and "Community supports the core value proposition (NYT Cooking, Marathon)". Both branches then lead to "Therefore, activating and engaging community has a specific set of design & engineering expertise."]()
Upstatement Roundtable: Why we’re wary of the ‘community-centered design’ label
11 Min -
![A collage of 12 Vogue magazine covers featuring various models and celebrities.]()
What we learned from building community products for iconic media brands
6 Min -
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Launch Lessons with Carly Buxton: Finding the community in a two-sided marketplace
10 Min -
![A rectangular puff pastry tart with two sunny-side-up eggs, green peas, and vegetables, including leafy greens and possibly leeks, cut in half. The edges of the pastry are golden brown and crisp.]()
Launch Lessons with Amanda Rottier: Faith in the New York Times Cooking community
15 Min -
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Community Products Need More Than an MVP
4 Min -
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Launch Lessons with Emily Harburg: Building community and breaking down silos
12 Min -
![Three smartphone screens displaying the movie and TV show tracking app Marathon. The first screen shows browsing categories and trending shows. The second screen lists the user's watchlist. The third screen displays a discussion forum about a show.]()
How a Start-Up Founder Manages Its Backlog
3 Min -
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How We Power Lovable Products with User Insights
3 Min -
![A collage of images highlights a campaign against gun violence. Central to the collage is a page from the Everytown website about U.S. gun safety policies. Surrounding this are photos of activists in red shirts, campaign visuals with slogans, and a large group raising hands in support.]()
Using Data Visualization to Drive Change
5 Min -
![A five-step order process for Koala with steps labeled as Account, Shipping, Pets & Vets, Payment, and Review. Each step shows a mockup of the interface with fields and buttons specific to that stage in the process.]()
Building a Multi-Step Checkout Form from Scratch
4 Min -
![A page from Brigham and Women's Hospital Covid Protocols app presenting COVID-19 clinical guidelines.]()
Why Google Docs was the right CMS for doctors treating COVID-19 patients
3 Min -
![A smartphone with a 3D holographic projection of a sports stadium emerging from its screen. The stadium is surrounded by floating emoticons, including exclamation points, speakerphones, and angry faces.]()
Designing deeper fan experiences
4 Min -
![Three mobile screens display a COVID-19 contact tracing app. The first screen prompts to enable Bluetooth for tracking. The second screen explains crossing paths with others. The third screen shows no known contact has been made with infected individuals.]()
How we built a contact tracing app — and galvanized a group of global volunteers
5 Min -
![Three smartphone screens displaying pages on the COVID-19 Protocols app. The first screen shows a list of protocols; the second screen details "Clinical Course, Prognosis, and Epidemiology"; the third screen features a search bar to look up protocols.]()
How we built a COVID-19 app that helps doctors save lives
3 Min
