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Community Products Need More Than an MVP
Why we go past the MVP to launch minimum lovable products for communities.
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Can You Trust an AI Chatbot with College Admissions?
As designers, engineers, and strategists, our focus is always on finding the story and communicating it in the most effective way possible. We see the potential for AI to transform both our process and the ways people interact with information,…
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Launch Lessons with Emily Harburg: Building community and breaking down silos
How ‘a modern-day Clippy’ is changing how coworkers connect. Emily Harburg, Ph.D., is an expert at building community. As the co-founder and CEO of PairUp, she’s changing how distributed teams connect. PairUp uses AI to connect…
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Content Editors Are Users Too: Why We User Test Our CMS Builds
A CMS isn't just a means to an end—something you need to manage your website. It's an important tool for content editors in achieving your organization's strategic goals.
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5 Things to Know About Your Content Before a Website Redesign
If you’re considering a website redesign and haven’t started to think about what that means for your content, ask yourself these five questions. Each one will spark essential conversations within your organization and prepare, inform, and empower you throughout the redesign process.
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How a Start-Up Founder Manages Its Backlog
Finding the right balance between bug fixes, user feedback, tech debt, and new features took the Marathon team time and practice. Founder Josh Pensky shares what he learned through ten releases, thirteen sprints, and six months of trial and error.
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How We Power Lovable Products with User Insights
User research is core to how Upstatement designs and develops digital experiences. It’s how we ensure that a product meets the needs of our clients—which are ultimately the needs of the audiences they hope to serve. We strive to develop products that resonate deeply with those audiences; we describe our MVPs as ‘Minimum Lovable Products.’ But what exactly makes a product lovable? To find out, we ask the right people the right questions, in the right way, at the right time.
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What We’re Thinking (and Doing) About AI
Our Chief Technology Officer shares big-picture thoughts on AI, as well as specific use cases we've discovered so far.
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The AI Art Director
Working with generative AI to hit new creative highs.
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Sharing a New Brand with Your Higher Ed Community
The world of higher ed has especially passionate stakeholders, and a strategically-managed redesign process and rollout is critical to earning buy-in from students, faculty, alumni, and fans. We asked our collaborators at various universities what they learned during their redesign rollouts; here’s their advice for how to get your new brand off to the right start.